ISSUES RAISED IN THE ORIENTATION AND DEVELOPMENT OF COMMUNITY TOURISM: EDUCATION AND PSYCHOLOGY

Currently, community-based tourism is a development trend of the tourism industry. Domestic and
foreign tourists are tending to choose community-based tourism to experience and discover new lands,
cultures, and people in many localities in Vietnam. Kien Giang province is a locality of Vietnam with
great potential for developing community-based tourism at present and in the future. A survey of the
tourism areas of Kien Giang province shows that, for many years, community-based tourism has been
chosen by many domestic and foreign tourists. However, the quality of community-based tourism has
not been appreciated by tourists. In some localities of the province, service quality is still underrated.
On the basis of a practical survey, reference to the guiding documents and instructions of the local
government, this study focuses on analyzing the potential of community tourism; factors affecting the
development of community tourism; from there, propose orientations to develop community-based
tourism in Kien Giang province in the future.